Only having a small amount of cash to start his company, Jim Penman started a small residential mowing venture as he earned a PhD in history. After this, he began Balwyn Gardening, which was afterwards titled “Jim’s Mowing”, as a full-time business in the early 80′s. The Jim’s business system proved enough of a success to be copied across many other businesses, with Jim establishing offices for all manner of family and company services between 1994 and this day. He initially aimed simply at taking on subcontractors, but his company grew and he gradually began to specialize in the establishing and promoting of mowing routes – with more than a hundred over many years.
After this, Jim Penman made his company a franchise and since then the increase of Jim’s business has been quick. The change to franchising came from a desire to provide the best customer service, and with all the danger of competition in the coming of VIP Home Services.
Starting with this humble beginning, initially startingwith the concept of earning “a few bucks” by mowing other’s lawns, Jim’s Mowing has grown to Australia’s largest lawn mowing franchise. The franchise proved amazingly successful, with over sixty Franchisees operating by the closing of the year and founded in all states in Australia within three years. From being modest and relatively unknown, it is now the biggest and most known lawn mowing brand in the world.
Cleaning as another franchise was launched after this, and was shortly followed by dog wash, fencing, handyman and around 15 additional departments that now managed in Canada, New Zealand, Australia and the UK. Recently, Jim’s has started several new departments. Each one of these are run as joint ventures, with experienced folks providing their practical expertise and Jim’s working on the franchising and administration side. This has been a tremendously winning move. A dedication to customer service found this business increase at a fast rate having more customers than one man could efficiently control, leading Jim to start franchising in 1989.
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He has said that the key to success comes from a consistent concern for the welfare of both customers and franchisees. Jim is married, has nine children, drives a 22-year old car and is funding an University.